Ensuring Reliable Supply Amidst Rising Demand This Ramadan
March 14, 2025
Meat consumption rises by 30-50% in many countries during Ramadan.
The holy month of Ramadan is one of the busiest times of the year for restaurants, catering businesses, wholesalers, and retailers. With higher consumer spending on food and an increase in family gatherings, Iftar buffets, and Suhoor meals, here is how businesses can keep up with the demand and ensure smooth operations.
What’s in High Demand?
- Lamb & Mutton – Ideal for slow-cooked stews, grilled kebabs, and biryanis.
- Beef (Whole Cuts & Minced) – Used in koftas, curries, and meat-filled pastries.
- Chicken – A staple in grilled dishes, biryanis, and Ramadan appetizers like sambousek.
- Processed Meat – Chicken franks, beef sausages, and cold cuts for quick Suhoor meals.
- Seafood (Prawns & Fish) – Popular for grilled platters and rice dishes.
Country-Specific Consumer Trends
- UAE & Saudi Arabia – High demand for premium lamb, mutton, and beef cuts for traditional dishes.
- Egypt & North Africa – Fattah, slow-cooked kofta, and stuffed pigeon.
- Pakistan & India – Mutton korma, beef nihari, and chicken biryani.
- Levant & Turkey – Mixed grills, minced lamb dishes, and Iftar spreads.
Challenges in Meat Procurement During Ramadan
- Supply Chain Pressures: With increased demand, delays in sourcing and logistics can cause disruptions.
- Price Fluctuations: Meat prices tend to rise closer to Ramadan due to high demand—securing bulk orders early helps businesses lock in stable pricing.
- Halal Compliance & Quality Assurance: Customers prioritize 100% halal-certified meat from reliable suppliers. Securing a reliable and authentic supplier that supplies 100% halal meat ahead of time is critical.
How do you stay ahead of the demand to ensure seamless operations and uninterrupted supply
- Forecasting and Planning: Planning inventory in advance helps avoid shortages and fluctuations
- Pre-booking shipments and securing stock early to prevent delays and price hikes
- Strengthening supplier relationships to ensure priority shipments during peak demand.
- Enhancing order processing systems to handle bulk purchases smoothly.
At Magnhus, we implement these strategies to ensure a steady and premium supply of halal-certified meat, poultry, and seafood throughout Ramadan. Contact us today to discuss your ramadan supply needs.
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